About Sarah
Sarah has spent over a decade helping brands rank higher in search results. She previously led SEO strategy at a top-50 digital agency and has audited 500+ websites. Her work on content optimization strategies has been featured in Search Engine Journal, Moz, and Ahrefs blog.
Areas of Expertise
Credentials
- ✓ Google Analytics Certified
- ✓ HubSpot SEO Certified
- ✓ Former Agency Lead
Articles by Sarah (15)
Internal Linking Strategy: How to Build a Link Architecture That Ranks
Internal links distribute page authority and help Google understand your site structure.
Google Search Console for Beginners: Complete Setup Guide
Google Search Console is the most important free SEO tool.
How to Build Backlinks in 2026: 10 Proven Strategies
Backlinks remain a top Google ranking factor.
Google's AI Overview Spam Policy: What Gets You Penalized in 2026
Google now treats AI Overview manipulation as spam.
How to Optimize for Google AI Overviews: The Complete GEO Guide
Google AI Mode has 1B+ users.
Google June 2026 Spam Update: Complete Recovery & Strategy Guide
Google's June 2026 Spam Update is live.
E-E-A-T in 2026: How Google Now Decides Who to Trust
E-E-A-T has evolved from a page-level checklist into an entity verification system.
AI Content Detection 2026: How Google Catches AI Writing
Google now detects AI-generated content with 94% accuracy.
Query Fan-Out SEO 2026: How Google Breaks Down Searches
Query fan-out has grown +2,550% YoY.
How to Get Cited in Google AI Overviews: The 2026 Playbook
Google AI Overviews now appear on most queries.
Query Fan-Out vs Keywords: Why Traditional Keyword Research Is Dead
95% of fan-out sub-queries show zero volume in keyword tools.
The Complete Guide to SEO Rank Tracking in 2026
Track your search rankings effectively with the right tools.
How to Do a Competitor SEO Analysis (Step-by-Step Guide)
Reverse-engineer what makes your competitors rank.
Google AI Mode SEO: How to Optimize for the New Default Search in 2026
Google AI Mode now has 1B+ users and is the default search experience.
Zero-Click Search Optimization: How to Win When Users Do not Click
Zero-click searches now dominate Google results.
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