⚙️ Technical SEO

Server-side and crawlability concepts

12 terms defined

Robots.txt
Robots.txt is a text file placed in your website's root directory that tells search engine crawlers which pages to crawl...
XML Sitemap
An XML sitemap is a file that lists all important pages on your website, helping search engines discover and crawl conte...
Canonical URL
A canonical URL is the preferred version of a webpage when duplicate or similar content exists at multiple URLs. The can...
Hreflang
Hreflang is an HTML attribute that tells search engines which language and regional version of a page to show to users. ...
Page Speed
Page speed measures how quickly your webpage loads and becomes interactive. Google uses page speed as a ranking factor t...
Mobile-First Indexing
Mobile-first indexing means Google predominantly uses the mobile version of your content for indexing and ranking. Since...
Core Web Vitals
Core Web Vitals are three specific metrics Google uses to measure user experience: Largest Contentful Paint (LCP) for lo...
HTTP Status Codes
HTTP status codes indicate the result of a server's response to a browser request. 200 = success, 301 = permanent redire...
301 Redirect
A 301 redirect permanently moves one URL to another, transferring approximately 90-99% of link equity. It's used when yo...
CDN
A CDN is a network of servers distributed globally that delivers cached content to users based on their geographic locat...
Orphan Page
An orphan page is a page on your website that has no internal links pointing to it. Search engines can only discover orp...
Site Architecture
Site architecture is how your website's pages are organized and interlinked. Good architecture uses a flat structure (mo...

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