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What is Dwell Time?
SEO Glossary · Analytics & Metrics
Definition
Dwell time is the amount of time a visitor spends on your page before returning to the search results. Unlike time-on-page, dwell time specifically measures visits from search engines. Longer dwell time signals to Google that your content is valuable.
Example
If someone searches "best meta description examples", clicks your result, reads your article for 4 minutes, then goes back to Google, the dwell time is 4 minutes.
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Frequently Asked Questions
What is Dwell Time? ▼
Dwell time is the amount of time a visitor spends on your page before returning to the search results. Unlike time-on-page, dwell time specifically measures visits from search engines. Longer dwell time signals to Google that your content is valuable.
Why is it important for SEO? ▼
Understanding Dwell Time helps you optimize your website better, rank higher in search results, and drive more organic traffic. It's a fundamental concept every SEO professional and content creator should know.
How do I apply this in practice? ▼
If someone searches "best meta description examples", clicks your result, reads your article for 4 minutes, then goes back to Google, the dwell time is 4 minutes.
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