📊 Analytics & Metrics
What is CTR (Click-Through Rate)?
SEO Glossary · Analytics & Metrics
Definition
CTR is the percentage of people who click on your link after seeing it in search results. CTR = (clicks / impressions) × 100. A good organic CTR is 3-5%. Higher CTR signals to Google that your result is relevant.
Example
If your page shows up 1,000 times in search results and 45 people click, your CTR is 4.5% — above average. Improving your title tag and meta description can boost CTR.
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Frequently Asked Questions
What is CTR? ▼
CTR is the percentage of people who click on your link after seeing it in search results. CTR = (clicks / impressions) × 100. A good organic CTR is 3-5%. Higher CTR signals to Google that your result is relevant.
Why is it important for SEO? ▼
Understanding CTR helps you optimize your website better, rank higher in search results, and drive more organic traffic. It's a fundamental concept every SEO professional and content creator should know.
How do I apply this in practice? ▼
If your page shows up 1,000 times in search results and 45 people click, your CTR is 4.5% — above average. Improving your title tag and meta description can boost CTR.
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Bounce Rate → Dwell Time → Impressions → Conversion Rate → User Experience →Explore our complete SEO glossary
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