On-Page SEO
What is Meta Description?
SEO Glossary · On-Page SEO
Definition
A meta description is an HTML attribute that provides a brief summary of a webpage. It appears below the title in search results. While not a direct ranking factor, a compelling meta description increases click-through rate (CTR), which indirectly impacts rankings.
Example
A good meta description for a word counter tool: "Free online word counter — count words, characters, and sentences instantly. No sign-up required." It's concise, includes the keyword, and has a clear value proposition.
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Frequently Asked Questions
What is Meta Description? ▼
A meta description is an HTML attribute that provides a brief summary of a webpage. It appears below the title in search results. While not a direct ranking factor, a compelling meta description increases click-through rate (CTR), which indirectly impacts rankings.
Why is it important for SEO? ▼
Understanding Meta Description helps you optimize your website better, rank higher in search results, and drive more organic traffic. It's a fundamental concept every SEO professional and content creator should know.
How do I apply this in practice? ▼
A good meta description for a word counter tool: "Free online word counter — count words, characters, and sentences instantly. No sign-up required." It's concise, includes the keyword, and has a clear value proposition.
More On-Page SEO
Title Tag → Header Tags → Internal Linking → Anchor Text → Image Optimization →Explore our complete SEO glossary
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