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What is JSON-LD?

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Definition

JSON-LD (JavaScript Object Notation for Linked Data) is Google's preferred format for structured data. It's a script tag placed in the <head> or <body> that describes your content using Schema.org vocabulary.

Example

<script type="application/ld+json">{"@context":"https://schema.org","@type":"FAQPage","mainEntity":[...]}</script> — this JSON-LD code tells Google your page has FAQ content.

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Related Terms

Structured Data Schema Markup Rich Results

Frequently Asked Questions

What is JSON-LD? ▼
JSON-LD (JavaScript Object Notation for Linked Data) is Google's preferred format for structured data. It's a script tag placed in the <head> or <body> that describes your content using Schema.org vocabulary.
Why is it important for SEO? ▼
Understanding JSON-LD helps you optimize your website better, rank higher in search results, and drive more organic traffic. It's a fundamental concept every SEO professional and content creator should know.
How do I apply this in practice? ▼
<script type="application/ld+json">{"@context":"https://schema.org","@type":"FAQPage","mainEntity":[...]}</script> — this JSON-LD code tells Google your page has FAQ content.

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