🔗 Off-Page SEO
What is DoFollow vs NoFollow Links?
SEO Glossary · Off-Page SEO
Definition
DoFollow links pass "link equity" (PageRank) to the linked page, helping it rank better. NoFollow links (rel="nofollow") tell search engines not to pass equity. Both types exist naturally — a healthy backlink profile includes both.
Example
A natural backlink profile includes ~70% doFollow and ~30% noFollow links. Too many doFollow links from low-quality sites can trigger Google penalties.
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Frequently Asked Questions
What is DoFollow vs NoFollow Links? ▼
DoFollow links pass "link equity" (PageRank) to the linked page, helping it rank better. NoFollow links (rel="nofollow") tell search engines not to pass equity. Both types exist naturally — a healthy backlink profile includes both.
Why is it important for SEO? ▼
Understanding DoFollow vs NoFollow Links helps you optimize your website better, rank higher in search results, and drive more organic traffic. It's a fundamental concept every SEO professional and content creator should know.
How do I apply this in practice? ▼
A natural backlink profile includes ~70% doFollow and ~30% noFollow links. Too many doFollow links from low-quality sites can trigger Google penalties.
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