🔗 Off-Page SEO
What is Link Equity (PageRank)?
SEO Glossary · Off-Page SEO
Definition
Link equity (formerly PageRank) is the value passed from one page to another through hyperlinks. Pages with more inbound links pass more equity. Internal linking distributes your existing equity across your site.
Example
Your homepage has the most link equity. Linking from homepage to a tool page passes some of that equity, helping the tool page rank better.
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Frequently Asked Questions
What is Link Equity? ▼
Link equity (formerly PageRank) is the value passed from one page to another through hyperlinks. Pages with more inbound links pass more equity. Internal linking distributes your existing equity across your site.
Why is it important for SEO? ▼
Understanding Link Equity helps you optimize your website better, rank higher in search results, and drive more organic traffic. It's a fundamental concept every SEO professional and content creator should know.
How do I apply this in practice? ▼
Your homepage has the most link equity. Linking from homepage to a tool page passes some of that equity, helping the tool page rank better.
More Off-Page SEO
Backlink → Domain Authority → Link Building → DoFollow vs NoFollow Links → Guest Posting →Explore our complete SEO glossary
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